The advantages of rim wrapping over spray painting include; faster completion, cheaper, not all colours can be sprayed and for some perhaps most importantly: you can also restore the rims to their original condition after wrapping.

What car buff doesn't know it, the sound of hitting a kerb. Aargh... don't you dare get out of your car to look at the damage. But you still want to see how bad it is. Sometimes the kerb damage is not that bad...