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Avery Dennison Europe releases new colours of Supreme Wrapping™ Film, the ColorFlow™ Series

Avery Dennison Graphics Solutions introduces the new Supreme Wrapping Film ColorFlow Series. These colour changing films have the same performance and formability as all Avery Dennison Supreme Wrapping Films.

The ColorFlow Series includes five new colours with a unique finish: Rising Sun (red/gold), Urban Jungle (silver/green), Roaring Thunder (blue/red), Fresh Spring (gold/silver) and Rushing Riptide (cyan/purple). This new collection, with its silky finish, offers a 'colour swap' effect where the colour changes in passing.

"The new ColorFlow range gives installers the ability to create dynamic, colour-shifting car wraps that are incredibly unique," said Oliver Guenther, marketing director, Avery Dennison Graphics Solutions Europe. "When light falls on one of the five new colours, the film creates a fluid and shifting spectrum of colours that transforms the vehicle into a beautiful work of art."


The ColorFlow series has all the features of the Avery Dennison Supreme Wrapping Film portfolio. The multi-layer films combine colour, texture and clear protective layers that give a beautiful, automotive-grade finish that is both durable and eye-catching.


The films also feature the patented Avery Dennison Easy Apply RS technology, which provides great formability and the ability to easily reposition. With the addition of the ColorFlow Series, the Supreme Wrapping Film portfolio now has more than 80 colours and finishes for autowraps.


"A colour-changing film with the great formability of Avery Dennison films is a great new addition to the Supreme Wrapping Film portfolio," says Robbert Buist, applicator at Modiforce in the Netherlands. "We can't wait to get our hands on more of these ColorFlow films. It offers a lot of potential to make some really great projects."